Kingsford — Tailgate It!

As you may have heard, Jason Kelce retired from the NFL. Perhaps the 27,000 ads you’ve seen him in tipped you off. But as one career comes to a close, a new one is just beginning. Because for the first time in his football-laden life, Jason gets to tailgate. And it turns out. He. Loves. It.

He loves it SO much, that he’s going to get America to tailgate everything, not just football. Tailgate baseball! Tailgate a broadway musical! Tailgate a tailgate! (Ooo, how meta.)

As they say, the 27,001st time's the charm.